Everyone’s got an opinion. And in the internet age, everyone can and does voice their opinion online. A short search online will bring back at least one person’s opinion about every kind of business under the sun, from eye doctors to painters. Restaurants are particularly targeted by the masses of opinion makers out there, since the very nature of making and serving food is so subjective.
This is something rarely done by attorneys. Using a corporate name like “Divorce Law Group” or even “Smith Defense and Justice” may help your firm stand out. Using a corporate name for your firm rather than your own name also has some danno reputazionale benefits which we will go into later on.
Search engine optimization first came about as a response to Google, Yahoo, and other search engines, which use secret formulas and Internet “spiders” to rank sites for every search. Website designers and business owners figured out their own formulas to get their sites higher rankings in these search engines, using particular keywords in calculated frequency throughout a Website.
One thing that many law firms fail to do is consider their image. A logo. A face for the firm. By having a logo, your firm stands out and can be easily identified. So long as that logo is not just your law firm’s name and gavel clipart. If your firm does not have a uniquely branded logo, prospective clients will only see “just another group of names”.
The reason? Writing in 3rd person allows you to fill the About section with the most important keyword: your name. As a GENERAL rule, the more your keyword appears on the page the more Google will view it as authoritative on that topic. I emphasized “general” because there is definitely such a thing as too much; in fact blatantly repeating the same keyword over and over again is called keyword stuffing and can be penalized by Google.
They never mention how much they’ve made online. There are comments that while they haven’t made a million yet, they are doing well. We’re used to the gurus scanning in their financial documents as proof, so this can seem a bit evasive. But, in thinking on this point, I find the Cyber Gold approach refreshing. Those “typical” guru financials can be easily faked and I’ve always felt a bit weird about them.
When you are looking for a company proficient in online reputation management, then you need to make sure that the company has a huge amount of experience. Make sure that the company offering impeccable online reputation management service provides you with a quote that’s reasonable and fair. Be sure to ask for feedback about the company and proceed only when you have the right kind of testimonial.