The wedding photography industry is competitive. There are very few barriers to entry. Yet it has been around for a long time. Most of the steps for being successful in this industry are well known. The following is a list of suggestions that most successful wedding photographers follow.
Search engines need to know that your website is active. By posting frequent updates such as in your blog section photographers online you are telling Google etc that your site is active and has something of value to offer Google users.I try to write a new review a least twice per week. Doing so keeps my site in the eyes of the search engines and I can tell by my stats that it is working. Since starting the blog my ranking has improved by over 1.4million places. In less than 2 months.
Reliability. True professional wedding photographers will have spent many years building up their reputation. Do you think they would let all that labour go to waste by being unreliable? Of course not. For a wedding photographer their number one priority should be to ensure they arrive on time. Having a fully documented “system” helps ensure that timings are known, and all photographic systems double checked. Once your memories have been captured they should be safely stored on different media, in different locations. Before booking ask your photographer when was their first wedding? How many have they photographed since then? What plans do they have in place in case of illness or transport breakdown? Finally, what do they do to ensure the safety of your images once they have been taken?
Use an HTML site over a flash site, or at least have an HTML splash to use for SEO. The splash page acts as an introduction to your site and gives clients the options of entering your site, blog, or perhaps even another site. It is also used to give you a place to put solid content using good keywords to help search engines know what you have on your site. Simple splash pages can be designed quite easily with a little html knowledge. As we said, it is just an entry into your flash site.
The USB sticks are typically printed with the event photographers Washington DC business details and some form of image or logo that represents what they do. It’s also not unusual for the USB sticks to be supplied in some form of presentation or gift box.
Dress to kill, but not overkill: Too many internet dating pictures are pretentious. Don’t give the impression of trying too hard. While dressing in nice, well-fitting and clean clothes is vital, avoid overdoing this (goes to the point above about overdoing). And yes, clothes can say something about you. If you say you are fashionable in your profile but appear in blue jeans in your photo, few will buy it.
Ask yourself, “What makes me stand out?”. Don’t have an answer, then get creative. If you have a unique style, then you will get noticed easier and remembered for longer. Business is constant for models/photographers that have their own style because it can’t be seen anywhere else.